Market Research Incentives

MARKET RESEARCH

CHECK OUT OUR MARKET RESEARCH REWARD SOLUTIONS

Encourage participation and feedback

Market Research

INCENTIVISE ACTION WITH MARKET RESEARCH INCENTIVES

Market research is a powerful way to improve your products, services, methodologies and strategies – but in a busy world where people are often under pressure for time, how do you ensure a good take up and turn out?

Offering market research incentives can be a great way to engage your audience and encourage them to participate in:

  • Focus groups

  • Surveys

  • Research interviews

CLINICAL RESEARCH AND TRIALS

It’s not just businesses that can benefit from market research incentives either – medical organisations and similar can also use this approach.  For example, we’ve helped NHS authorities to conduct trials through an incentivised programme for pregnant mothers, to get them to stop smoking by offering vouchers as a clinical research reward – and it really worked!

To get the best results it’s important to ensure that your research incentives are reasonable, proportionate and audience appropriate.

Whether you’re a marketing agency, a dedicated market research company or a business trying to create a connection with your customers to enable further development and progress, you need to consider the research task you’re presenting and the amount of time it will take participants to complete in order to assess the right level of incentive.

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WHAT TYPES OF INCENTIVE WORK BEST?

Research incentives essentially fall into two brackets: monetary or non-monetary. However, the former can become expensive and difficult to manage – unless your participants are part of a face-to-face research drive.

Products are another approach, but distribution costs can add to your outlay, and you can’t use the actual products they’re reviewing otherwise is becomes a direct marketing exercise. This is why vouchers and gift cards can be the ideal solution…

BENEFITS OF USING VOUCHERS AS MARKET RESEARCH INCENTIVES

Our flexible gift cards and retail vouchers have been effectively used as market and medical research rewards for projects up and down the country.

Some of the benefits of using our solutions for research incentives include:

  • They’re easy for your audience to understand

  • They’re a simple to present mechanism (easy to re-gift)

  • You can distribute directly or send them via the internet

  • They’re suitable for any demographic

  • They can be very cost-effective when bought in bulk

We can even present your incentives in bespoke wallets or as branded gift cards if you wish.

Our research incentives cover a vast range of retailers, so no matter what age, gender or personal taste, all recipients can access a reward that offers genuine, personal value.

SUPPORT AND SERVICE

Here at Love2shop we’re well known for our exceptional service standards and unparalleled level of support.

Our dedicated Business Services Team  will take the time to listen to your needs and help you identify the right market research reward for your service, product or medical survey. They can help you to decide on the right value and mechanism, to ensure you get the best possible return from your incentive investment.

MARKET RESEARCH INCENTIVES TO SUIT YOUR BUSINESS

To learn more about any of our market research solutions please call our team now on or click the button to get in touch.