Customer Referrals

REFER A FRIEND

CHECK OUT OUR REFERRAL REWARDS SOLUTIONS

Validate your product or service with customer referrals

Customer Referrals

HARNESSING THE SENSATIONAL SALES POWER OF CUSTOMER REFERRALS

When you consider how you decide what to buy and where from, you probably think about recommendations made by trusted friends. If this rings true, then you already understand how crucial customer referrals can be to sales success.

Customer referrals validate a product or service and provide confidence to the potential buyer. When you recommend a friend to a business, you’re acting as an advocate for their brand and giving valuable customer insight into their reputation and quality – and let’s face it, most of us will trust someone we know over a marketing campaign any day.

The average lifetime customer value for referred customers is 16% higher than non-referred customers.*

* Research study conducted by the Goethe University Frankfurt and the University of Pennsylvania

So how can you utilise the power of customer referrals to build a booming sales pipeline? And what are the real benefits of a recommend a friend scheme?

Digital Rewards in an instant

HOW YOUR BUSINESS CAN BENEFIT FROM A CUSTOMER REFERRAL SCHEME

The very best form of marketing is when you can persuade someone else to do the hard work for you – which is why setting up a ‘refer a friend’ scheme can bring a much higher return on investment than many other forms of promotional activity.

The benefits of persuading your current customers to recommend a friend include:

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  • Increased brand loyalty

  • Increased market share

  • Increased customer retention

  • Broader market reach

  • Easier customer acquisition

  • Easy to implement and manage

  • Cost-effective

  • Builds long-term relationships

  • Boosts sales

  • Increases profitability

TYPES OF ‘RECOMMEND A FRIEND’ SCHEMES

Essentially, there are two different ways to incentivise a customer to recommend a friend:

  • Reward the referring customer

    This type of referral scheme offers a reward or gift to the customer referring a new prospect to your business.

  • Reward both parties

    this type of scheme sees both parties being offered an incentive, so everyone wins, including you!

Of course while it’s certainly true that the cost of providing an incentive for customer referrals can be returned many times over in purchase value throughout the relationship period, it’s essential that you balance referral costs with projected sales values overall.

Our experts will work with you to identify, analyse and calculate your business data and sales figures to ensure a genuine return and maximise the value of any ‘refer a friend’ scheme you choose to implement.

SOME OF THE MOST EFFECTIVE REFERRAL REWARDS SOLUTIONS WE’VE DEVELOPED INCLUDE:

Love2shop Vouchers

Offer loyal customers a voucher to spend at any one of our 20,000+ participating stores when they refer a friend to your business.

Love2shop Gift Cards

These flexible incentives that can be redeemed online or in store and work well for rewarding both referrer and new prospect.

Digital Rewards

Reward promotional participants with a reward code that can be redeemed on or offline at the recipients’ choice of retailer.

CUSTOMER LOYALTY SOLUTIONS FOR YOUR BUSINESS

As one of the most powerful ways to engage new customers and build a healthier and stronger bottom line, maybe it’s time to speak to one of our advisors for some first-hand advice on how customer referrals could boost your profits, a quick call to  is all it takes to get started! Alternatively, click the button below to get in touch.