Every business wants to attract customers and boost their profitability, so you need a strategic marketing plan that maximises key consumer touchpoints and one often-overlooked engagement incentive is the use of a simple, cost-effective customer acquisition promotion.
“Up to 50% of consumers make a purchase only when an offer or promotion is involved*”
*Source: Lemonstand Blog
Marketing and sales departments constantly seek new client acquisition solutions, identifying opportunities to reach out to their audience, turn these prospects into leads, and convert them into paying customers.
While traditional marketing channels can still be highly effective in the acquisition of new customers, one sure-fire way to get your business noticed is through the offer of genuine incentives that entice individuals into making a purchase.