Channel incentives elevate your sales and build loyalty across resellers and dealers. Your entire sales funnel relies on powerful partnerships and creating brand advocates, and incentives are how you achieve that.
Channel sales incentive programs can increase revenue by up to 32%.*
* The Incentive Research Foundation
Introducing reseller and vendor incentives isn’t just about boosting sales and loyalty though – by increasing engagement and investing in your channel relationships, you also improve knowledgeand understanding about your products, which makes your dealers’ job much easier and helps to clarify your offering throughout the supply chain. Perhaps more importantly, it also improves the customer journey and experience, helping to create customer advocates too.
As with any marketing incentive scheme, it’s essential that you identify the right method and approach to motivate your sales partners – this will ensure that your channel incentives bring a genuine return and drive bottom line results.