Channel Incentives

IMPROVE TRADE SALES

CHECK OUT OUR TRADE INCENTIVE SOLUTIONS

Channel incentives elevate sales and build loyalty

channel-incentives

USING CHANNEL INCENTIVES TO IMPROVE SALES AND PRODUCT KNOWLEDGE

Your entire sales funnel relies on powerful partnerships and creating brand advocates – and channel incentives are the perfect way to elevate your sales levels and build loyalty across your resellers and dealers.
 

Channel sales incentive programs can increase revenue by up to 32%.*

* The Incentive Research Foundation
 
Introducing reseller and vendor incentives isn’t just about boosting sales and loyalty though – by increasing engagement and investing in your channel relationships, you also improve knowledgeand understanding about your products, which makes your dealers’ job much easier and helps to clarify your offering throughout the supply chain. Perhaps more importantly, it also improves the customer journey and experience, helping to create customer advocates too.

As with any marketing incentive scheme, it’s essential that you identify the right method and approach to motivate your sales partners – this will ensure that your channel incentives bring a genuine return and drive bottom line results.

Improve channel sales performance

HOW DO CHANNEL INCENTIVES WORK?

Every marketing investment you make needs to offer value to you and your target audience – and while visibility and confidence among the buyer at the end of the chain is vital, reseller, partner and vendor incentives help you to achieve this ultimate objective.

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But how do channel incentives really work? What effect do they have on your relationships? Some of the main benefits include:

  • Stronger, longer-lasting relationships

  • Better communication

  • Improved product knowledge

  • Increased market share

  • Easier recruitment of new resellers

  • Better brand exposure

  • Promotes a more sustainable and efficient ‘consultative approach’

INNOVATIVE TRADE INCENTIVE SOLUTIONS AND SUPPORT

Everyone likes to feel that their contribution to your success is valued, so recognising the hard work of your resellers and vendors can only have a positive effect. Our channel incentive solutions foster an increased sense of loyalty by motivating your partners to go the extra mile, in return for tangible rewards.

There’s no ‘one size fits all’ approach when it comes to increasing vendor loyalty, so our experts take the time to really understand your entire distribution chain in order to identify the most valuable products for you and your partners.

OUR MODULAR ENGAGE PLATFORM IS THE IDEAL TOOL TO HELP BUSINESS DEVELOPMENT PROFESSIONALS DRIVE AND MAINTAIN CHANNEL SALES TEAM MOTIVATION:

  • INFORM AND EDUCATE

    With the knowledge and learning module

  • CREATE GROWTH AND COMPETITION

    With the sales and league modules

  • CONNECT AND COMMUNICATE

    With the messaging module

  • INCENTIVISE THE CHANNEL

    With the sales log module

  • DEFINE AND MEASURE YOUR SUCCESS CRITERIA

    With the reporting module

  • EMPOWER AND ENGAGE

    With the peer to peer nomination module

CHANNEL INCENTIVES THAT DRIVE SALES TO YOUR BUSINESS

We’ll provide all the guidance you need to find the best channel incentives to promote brand loyalty, create effective advocates across your distribution network and build better relationships with your resellers and vendors. Please call our team now on or click the button to get in touch.