Entries by Alex Speed

Customer loyalty – 11 changes that will keep your customers coming back

Points banking and rewards are powerful customer loyalty tools, but they’re not a silver bullet. Using rewards is an effective customer loyalty mechanic, and it’s often something customers expect and enjoy, but it’s not everything. However, no business can rely on rewards alone for customer loyalty. Even with the rewards squared away, your business still […]

Customer retention programmes – Think different before it’s too late

Customer retention programmes are the battleground in a global scramble to keep more customers. Businesses around the world are desperate to drive down customer churn, and they’re dying to make customers more valuable in the long term. To do that, they’re increasingly turning to retention schemes. Consumers are making a move, too. 64% of brands […]